Brevo vs ConvertKit

Brevo's free plan sends only 300 emails per day with Brevo branding on every email. The Starter plan ($9/mo for 5,000 emails) still includes Brevo branding — removing it costs an additional $9/month. You pay twice to look professional.

SMS and WhatsApp credits are purchased separately from email plans. SMS costs $0.014-0.06 per message depending on country. A campaign to 10,000 US contacts costs $140 in SMS credits alone — not included in any email plan.

The Business plan ($18/mo) is required for marketing automation, A/B testing, send-time optimization, and advanced stats. As of October 2025, landing page builder was also moved to Business — a feature previously available at the Starter tier now requires upgrading.

Brevo's CRM is functional but basic. Users report that deal pipeline management, contact scoring, and reporting lack the depth of dedicated CRMs, creating pressure to add a separate CRM tool and manage data across systems.

Kit's Newsletter plan (free) supports up to 10,000 subscribers but blocks visual automations, sequences, and third-party integrations. The features that make email marketing effective require Creator ($39/mo, up 35% since September 2025) or Creator Pro ($79/mo).

Pricing scales steeply with subscriber count after the September 2025 increase. At 25,000 subscribers, Creator costs $99/mo and Creator Pro $166/mo. At 55,000 subscribers, Creator Pro hits $340/mo — well into enterprise tool pricing for what remains a creator-focused platform.

Kit lacks built-in A/B testing for email content (only subject lines). There's no send-time optimization, no multivariate testing, and limited segmentation compared to marketing automation platforms at similar price points.

Kit's visual automation builder, while praised for simplicity, can't handle complex conditional logic. Users report needing to build workarounds with tags and segments for workflows that tools like ActiveCampaign handle natively.