The subscription is 25–40% of what SaaS actually costs
The rest is labor, AI add-ons, overages, and errors. Here's the full Total Cost of Ownership.
Where companies overpay
Customer Support
Zendesk charges $50/agent/month for AI, even agents who don't use it.
CRM & Sales
Salesforce reps spend 70% of their time not selling.
Email Marketing
Mailchimp has raised prices 20-30% since 2021. Another hike hits April 2026.
Accounting & Finance
Bill.com charges $0.59 per ACH and $50 per failed payment.
Project Management
Asana and Monday.com charge per-seat for features most teams never touch.
Scheduling
Calendly costs $10-16/user/mo for calendar links and SMS reminders.
Time Tracking
QuickBooks Time's 90%-off intro reverts from $2 to $20/mo after 3 months.
Document & E-Signature
DocuSign's $25/mo hides envelope caps, per-use overages, and 20% renewal hikes.
Social Media Management
Hootsuite Standard starts at $99/mo. Advanced is $249, with limits.
Analytics & BI
Tableau Creator costs $75/user/month before training or infrastructure.
Data Entry & Workflow Automation
Zapier's $19.99/mo hides task overages and scaling traps.
HR & Payroll
Gusto, Rippling, and BambooHR charge per-employee whether you use every feature or not.
Website Builders
Squarespace and Wix lock key features behind higher tiers. Dev costs add up fast.
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