Constant Contact vs Drip
Side-by-side total cost of ownership: subscription fees, labor, hidden costs, and AI alternatives.
Published pricing
The subscription is only part of the cost.
| Constant Contact | Drip | |
|---|---|---|
| Published rate | $10/seat/mo | $39/seat/mo |
| Team size modeled | 5 | 3 |
| Annual subscription | $612/yr | $1,404/yr |
What the invoice doesn't show
Constant Contact
Constant Contact's pricing scales aggressively with contact count. The $12/mo Lite price is for 500 contacts. At 10,000 contacts, Lite jumps to $120/mo, Standard to $160/mo, and Premium to $300/mo. A 50,000-contact list costs $430/mo on Premium.
Lite plan limits email sends to 10x your contact count per month and blocks all automation. Even basic welcome sequences require Standard ($35/mo for 500 contacts). This means the '$12/mo' plan can't do what most businesses need email marketing for.
Constant Contact's email editor and templates are widely described as dated. Users report limited design flexibility, clunky drag-and-drop building, and templates that look like they haven't been updated since 2015.
Contract cancellation requires calling customer support. Users report being charged for months after requesting cancellation via email, with refunds requiring escalation to management.
Drip
Peak-period 'high-watermark' billing — Drip charges the highest active subscriber count reached during a billing period, not end-of-cycle. A promotional list import followed by hygiene pruning still triggers the elevated rate, potentially adding $50–$215 to a single month's invoice without any change in your usable list.
Steep tier jumps punish organic list growth — $39/month at 2,500 contacts becomes $154/month at 10,000 and $699/month at 50,000. The move from 10,000 to 25,000 contacts alone adds approximately $215/month — a 140% price increase for 2.5× the list size, before a single additional email is sent.
SMS marketing is permanently unavailable to new accounts — Drip restricts its SMS feature to legacy accounts created before the cutoff date. Any business signing up today cannot access email + SMS within Drip at any price, forcing a separate tool (typically $39+/month) alongside a full Drip subscription.
No free plan; trial caps at 100 email sends in 14 days — unlike Omnisend (free to 250 contacts, 500 emails/month) or MailerLite (free to 250 subscribers), Drip offers no permanent free tier. Its trial limits new accounts to 2,500 contacts and just 100 total email sends — too little to validate any meaningful automation sequence before committing to paid.
What teams are switching to
Replacing Constant Contact
Brevo (Sendinblue)
Free (300 emails/day), $9–$18/mo (5K-20K emails)
Pay-by-email-volume rather than contact count — store unlimited contacts for free. AI-powered send-time optimization and content generation. Includes CRM, SMS, and WhatsApp at no extra cost.
Kit (ConvertKit)
Free (10K subs), $39/mo (Creator), $79/mo (Creator Pro)
Creator-focused email platform with visual automation builder on all paid plans. AI subject line generator and content assistant included. Free plan supports up to 10,000 subscribers. Note: Kit raised prices 35% in September 2025.
MailerLite
Free (500 subs), $10/mo Growing Business, $20/mo Advanced
Modern email marketing with AI writing assistant, smart sending, and advanced automation at a fraction of Constant Contact's price. 1,000 subscribers and 12,000 emails/month free.
Replacing Drip
Omnisend
Free to 250 contacts (500 emails/month); Standard from $16/month; Pro from $59/month with unlimited email sends and bundled SMS credits
Ecommerce-native email and SMS with AI-powered segmentation, a built-in product recommender, and Forms AI. Only bills for 'billable contacts' — unsubscribed contacts are excluded automatically — so list hygiene reduces invoices directly. Standard plan reaches 10,000 contacts for approximately $115/month versus Drip's $154.
Brevo
Free (300 emails/day); Starter from $9/month (5,000 emails/month); Business plans from $18/month
Charges by email volume sent, not contact headcount — store unlimited contacts and pay only for what you send. A large, partially dormant list costs nothing extra to maintain; you pay only when you run a campaign. Includes automation, segmentation, and transactional email in a single subscription with no legacy-tier gatekeeping on SMS.
MailerLite
Free to 250 subscribers; Comfort from $12/month; Power from $25/month (unlimited automations, unlimited sends)
Subscriber-based pricing that runs roughly half of Drip's cost at equivalent list sizes — $73/month for 10,000 subscribers versus Drip's $154. AI writing assistant and smart sending are included on the Power plan. Unlimited automations and unlimited email sends make high-frequency ecommerce sequences affordable without tier traps.
StackCut doesn't sell or recommend any of these tools. We show them for context. The decision is yours.
Total Cost of Ownership
Subscription fees plus labor and error costs, modeled at $50/hr loaded rate (BLS ECEC).
| Cost Component | Constant Contact | Drip |
|---|---|---|
| Annual subscription | $612 | $1,404 |
| Labor cost | $9,000 | $9,000 |
| Error & rework cost | $1,200 | $1,200 |
| Total Cost of Ownership | $10,812/yr | $11,604/yr |
| Est. AI alternative | $5,088/yr | $5,088/yr |
Labor rate based on BLS ECEC June 2025 ($45.65/hr private industry total compensation, rounded to $50). Team sizes differ because each vendor targets different market segments. Your actual numbers depend on team size, role mix, and usage. Run it with your own data.
Which one fits your team?
Both Constant Contact and Dripcost more than their published pricing suggests. The right choice depends on your team size and how you weigh each tool's trade-offs.
Constant Contact starts at $10/seat/mo , but watch for Constant Contact's pricing scales aggressively with contact count. The $12/mo Lite price is for 500 contacts. At 10,000 contacts, Lite jumps to $120/mo, Standard to $160/mo, and Premium to $300/mo. A 50,000-contact list costs $430/mo on Premium.
Drip starts at $39/seat/mo , but watch for Peak-period 'high-watermark' billing — Drip charges the highest active subscriber count reached during a billing period, not end-of-cycle. A promotional list import followed by hygiene pruning still triggers the elevated rate, potentially adding $50–$215 to a single month's invoice without any change in your usable list.
An AI-native alternative may replace the workflow at a fraction of the TCO.
See all SaaS cost comparisonsBrowse alternatives for every tool
FAQ
Constant Contact vs Drip: quick answers
Is Constant Contact or Drip cheaper?
On total cost of ownership, Constant Contact runs about $10,812/year (5-person team) versus $11,604/year for Drip (3-person team) once labor and hidden costs are counted, not just the published subscription. Adjust the inputs to your own team to compare them directly.
What can replace Constant Contact or Drip?
Constant Contact is often replaced by Brevo (Sendinblue) and Kit (ConvertKit); Drip by Omnisend and Brevo. StackCut shows the cost case for each AI-first alternative without taking referral fees.
What are the hidden costs of Constant Contact and Drip?
Constant Contact: Constant Contact's pricing scales aggressively with contact count. The $12/mo Lite price is for 500 contacts. At 10,000 contacts, Lite jumps to $120/mo, Standard to $160/mo, and Premium to $300/mo. A 50,000-contact list costs $430/mo on Premium. Drip: Peak-period 'high-watermark' billing — Drip charges the highest active subscriber count reached during a billing period, not end-of-cycle. A promotional list import followed by hygiene pruning still triggers the elevated rate, potentially adding $50–$215 to a single month's invoice without any change in your usable list.
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