Front vs Gorgias
Side-by-side total cost of ownership: subscription fees, labor, hidden costs, and AI alternatives.
Published pricing
The subscription is only part of the cost.
| Front | Gorgias | |
|---|---|---|
| Published rate | $25/seat/mo | $50/seat/mo |
| Team size modeled | 20 | 10 |
| Annual subscription | $6,000/yr | $6,000/yr |
What the invoice doesn't show
Front
The Professional plan's 50-seat ceiling is a hard limit — the 51st agent forces the entire team to Enterprise at $105/seat/month, a 62% per-seat increase applied retroactively across every existing seat, not just the one that crossed the threshold.
AI Copilot and Smart QA are sold as separate $20/seat/month add-ons on Starter and Professional tiers — stacking both brings a $65 Professional seat to $105/month, the same per-seat cost as Enterprise, without Enterprise's contract guarantees or seat-limit relief.
WhatsApp support carries a double charge: you pay Meta's usage-based regional conversation fees directly, then Front applies a 20% administrative markup on top — making the true channel cost variable, region-dependent, and impossible to forecast from the rate card alone.
Annual contracts exceeding $25,000 — triggered by as few as 33 Professional seats — require a mandatory $10,000 Professional Onboarding Accelerate package as a separate purchase; contracts above $75,000 ARR escalate further to a $23,000 Enterprise Onboarding Transform.
Gorgias
Gorgias prices by ticket volume, not seats. The Starter plan ($10/mo, annual only) includes 50 tickets. Basic ($50/mo) includes 300 tickets. Pro ($360/mo) includes 2,000 tickets. Additional tickets cost $0.36–$0.40 each. A mid-size ecommerce brand handling 5,000 tickets/month on Pro pays $1,944/month including overages.
Gorgias AI Agent is billed per automated resolution at $0.90/resolution (annual) or $1.00 (monthly) — and double-billed: you pay both the helpdesk ticket fee AND the AI resolution fee for every conversation the AI handles. A team achieving 30% automation on 2,000 Pro tickets pays $360/mo (helpdesk) plus $540/mo (600 AI resolutions × $0.90) = $900/mo total.
Gorgias is built exclusively for ecommerce and integrates deeply with Shopify, BigCommerce, and Magento. If your business model expands beyond ecommerce (SaaS, services, marketplace), you'll outgrow Gorgias and face a platform migration.
Users report that Gorgias's reporting and analytics are limited compared to Zendesk or Intercom. Custom report building requires the Advanced plan ($750/mo for 5,000 tickets) or exporting data to external BI tools.
What teams are switching to
Replacing Front
Help Scout
Standard $25/user/mo (monthly); Plus $45/user/mo; AI Answers $0.75/resolution (3-month free trial); 16% annual discount
Shared inbox and help desk built for support teams, with AI Answers at $0.75 per resolved conversation — you pay for AI outcomes, not per-seat access. The Standard plan includes an AI Inbox assistant in the base price, and the AI Answers add-on only charges when it successfully deflects a ticket, unlike Front's flat per-seat AI add-ons that bill regardless of resolution volume.
Hiver
Growth $25/user/mo annual (AI included); Pro $55/user/mo annual; Elite $85/user/mo annual; no separate AI add-on fees
Gmail and Outlook-native shared inbox that bundles AI agents and AI Copilot into the Growth plan at $25/seat/month annually — the same base price as Front's Starter — with no separate AI add-on charges. Front charges $20/seat each for equivalent AI features on a more expensive base tier; Hiver includes them without a separate line item up the stack.
Intercom Fin
Fin AI $0.99/resolved outcome (min 50/mo standalone); Intercom seats from $29/seat/mo (Essential, annual)
Outcome-based AI agent at $0.99 per resolved conversation, with no per-seat charge for the AI resolution layer itself. Cost scales with customer demand volume rather than agent headcount — the structural opposite of Front's seat-plus-AI-add-on model. Fin operates standalone or alongside Intercom's human-agent inbox, with published real-world resolution rates between 42% and 50%.
Replacing Gorgias
Tidio + Lyro AI
Free–$749/mo, Lyro add-on from $32.50/mo
Flat-rate pricing instead of per-ticket billing. Lyro AI chatbot handles up to 70% of routine ecommerce inquiries at a predictable monthly cost. No per-resolution or per-ticket overage fees.
Richpanel
$500/AI agent/mo + $0.25/conversation; helpdesk seats $100/seat/mo, Enterprise custom
Ecommerce-focused helpdesk with AI self-service portal. Customers resolve order tracking, returns, and exchanges without creating tickets — reducing volume rather than charging per ticket.
Re:amaze
$29–$69/agent/mo, unlimited conversations
Per-agent pricing ($29/agent/mo) with unlimited conversations — no ticket caps or overage charges. Built for ecommerce with Shopify integration. AI-powered suggested replies and FAQ bot included.
StackCut doesn't sell or recommend any of these tools. We show them for context. The decision is yours.
Total Cost of Ownership
Subscription fees plus labor and error costs, modeled at $50/hr loaded rate (BLS ECEC).
| Cost Component | Front | Gorgias |
|---|---|---|
| Annual subscription | $6,000 | $6,000 |
| Labor cost | $12,000 | $12,000 |
| Error & rework cost | $2,400 | $2,400 |
| Total Cost of Ownership | $20,400/yr | $20,400/yr |
| Est. AI alternative | $8,488/yr | $8,488/yr |
Labor rate based on BLS ECEC June 2025 ($45.65/hr private industry total compensation, rounded to $50). Team sizes differ because each vendor targets different market segments. Your actual numbers depend on team size, role mix, and usage. Run it with your own data.
Which one fits your team?
Both Front and Gorgiascost more than their published pricing suggests. The right choice depends on your team size and how you weigh each tool's trade-offs.
Front starts at $25/seat/mo , but watch for The Professional plan's 50-seat ceiling is a hard limit — the 51st agent forces the entire team to Enterprise at $105/seat/month, a 62% per-seat increase applied retroactively across every existing seat, not just the one that crossed the threshold.
Gorgias starts at $50/seat/mo , but watch for Gorgias prices by ticket volume, not seats. The Starter plan ($10/mo, annual only) includes 50 tickets. Basic ($50/mo) includes 300 tickets. Pro ($360/mo) includes 2,000 tickets. Additional tickets cost $0.36–$0.40 each. A mid-size ecommerce brand handling 5,000 tickets/month on Pro pays $1,944/month including overages.
An AI-native alternative may replace the workflow at a fraction of the TCO.
See all SaaS cost comparisonsBrowse alternatives for every tool
FAQ
Front vs Gorgias: quick answers
Is Front or Gorgias cheaper?
On total cost of ownership, Front runs about $20,400/year (20-person team) versus $20,400/year for Gorgias (10-person team) once labor and hidden costs are counted, not just the published subscription. Adjust the inputs to your own team to compare them directly.
What can replace Front or Gorgias?
Front is often replaced by Help Scout and Hiver; Gorgias by Tidio + Lyro AI and Richpanel. StackCut shows the cost case for each AI-first alternative without taking referral fees.
What are the hidden costs of Front and Gorgias?
Front: The Professional plan's 50-seat ceiling is a hard limit — the 51st agent forces the entire team to Enterprise at $105/seat/month, a 62% per-seat increase applied retroactively across every existing seat, not just the one that crossed the threshold. Gorgias: Gorgias prices by ticket volume, not seats. The Starter plan ($10/mo, annual only) includes 50 tickets. Basic ($50/mo) includes 300 tickets. Pro ($360/mo) includes 2,000 tickets. Additional tickets cost $0.36–$0.40 each. A mid-size ecommerce brand handling 5,000 tickets/month on Pro pays $1,944/month including overages.
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